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Different: Escaping the Competitive Herd

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Product details

• Hardcover : 199 pages


• Title : Different: Escaping the Competitive Herd


• Language : English


• ISBN-10 : 030746086X

 

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Different: Escaping the petitive Herd | by Mitch
Different: Escaping the petitive Herd. Mitch Rencher. Feb 3, 2019 ...
Different: Escaping the petitive Herd by Youngme Moon
Different: Escaping the competitive world by Youngme Moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected well rehearsed routines in favor of more adventurous approach.
Different: Escaping the petitive Herd: Moon, Youngme
Youngmee Moon's "Different" was an easy and educational read. PROS: Not too robotic (flows as in conversation) yet structured enough, a lot of examples to bring her points to life CONS: In all honesty, there isn't that much content in the book other than what the cover says "Escaping the competitive herd".
Different: Escaping the petitive Herd Book Faculty
Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. ... Different: Escaping the petitive Herd. Crown, 2010. Find it at ...
Different: Escaping the petitive Herd by Youngme Moon
part 1 The petitive Herd (critique) the herd instinct 21. the paradox of progress 47. the category blur (how we cope) 72. escaping the herd 93. part 2 No Contest (celebration) reversal 107. breakaway 128. hostility 153. difference 179. part 3 The Human Touch (reflection) marketing myopia, revisited 205. sign off 225. addendum 233 ...
Different Escaping The petitive Herd
Different Escaping The petitive Herd Author: scheduleit.io 2020 12 22T00:00:00 00:01 Subject: Different Escaping The petitive Herd Keywords: different, escaping, the, competitive, herd Created Date: 12 22 2020 10:55:10 AM
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Buy Different: Escaping the petitive Herd 1 by Moon, Youngme (ISBN: 9780307460851) from 's Book Store. Everyday low prices and free delivery on eligible orders.
com: Different: Escaping the petitive Herd eBook
Youngmee Moon's "Different" was an easy and educational read. PROS: Not too robotic (flows as in conversation) yet structured enough, a lot of examples to bring her points to life CONS: In all honesty, there isn't that much content in the book other than what the cover says "Escaping the competitive herd".
Different "Escaping the petitive Herd" | Small
panies will compete time and time again usually on one focus: price, margins, target market of consumers, etc. Consequently, the harder they compete, the less differentiated each business becomes amongst each other. Youngme Moon likes to call them “the herd”.

Book title: Different: Escaping the Competitive Herd
File size: 30MB

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