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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here:  Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Product details

• Hardcover : 199 pages


• Title : Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist


• Language : English


• ISBN-10 : 62206486

 

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Fascinate, Revised and Updated: How to Make Your Brand
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Brief Summary of Book: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead. Here is a quick description and cover image of book Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist written by Sally Hogshead which was published in 2016 4 5.You can read this before Fascinate, Revised and Updated: How to Make Your Brand Impossible ...
Fascinate, Revised and Updated: How to Make Your Brand
Start Here: Introducing the Revised and Updated Edition xi. The Origin of Fascination Witchcraft 1. Part I Fascinate or Fail. The Science of Fascination: Step Inside the Laboratory 13. The Biology of Fascination: Why Your Brain Was Designed to be Fascinated 29
Fascinate Revised And Updated How To Make Your Brand
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Fascinate, Revised and Updated: How to Make Your Brand
Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world.
Fascinate Revised and Updated How to Make Your Brand
Original title: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist 352 pages Publisher: HarperBusiness; Revised, Updated ed. edition (April 26, 2016) Language: English ISBN 10: 0062206486 ISBN 13: 978 0062206480 Product Dimensions:6 x 1.1 x 9 inches File Format: PDF File Size: 19391 kB
Download [PDF] fascinate revised and updated | EBOOKSLLC com
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
Fascinate, Revised and Updated: How to Make Your Brand
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Sally Hogshead: Nomor Panggil: 658.800 HOG f: Pengarang
Fascinate Revised And Updated How To Make Your Brand
Fascinate Revised And Updated How This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. bining original case studies with award winning copywriting experience, she gives you the exact words you will
com: Fascinate, Revised and Updated: How to Make
This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. bining original case studies with award winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

Book title: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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