PDF Reading Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments) English 026252614X PDF

Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments)

How business appropriated the pastoral landscape, as seen in the corporate campus, the corporate estate, and the office park.By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral—in the form of leafy residential suburbs—triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes—the corporate campus, the corporate estate, and the office park—and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.

Product details

• Hardcover : 199 pages


• Title : Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments)


• Language : English


• ISBN-10 : 026252614X

 

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Pastoral Capitalism | The MIT Press
Pastoral Capitalism is the best of recent studies of the corporate landscape and an incisive history of the making of the contemporary American cultural landscape. Dell Upton Professor of Architectural History, UCLA
Pastoral Capitalism: A History of Suburban Corporate
Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right mindedness.
Pastoral Capitalism: A History of Suburban Corporate
In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low density, auto dependent peripheries, and the pastoral in the form of leafy residential suburbs triumphed as an American ideal.
Pastoral Capitalism: A History of Suburban Corporate
Pastoral Capitalism: A History of Suburban Corporate Landscapes is the first scholarly examination of the planning and design of suburban corporate offices, among the most significant works of twentieth century landscape architecture. prehensively researched, engagingly written, and beautifully illustrated, Pastoral Capitalism and contextualizes these works within larger manifestations of American metropolitan, economic, and social history.
Pastoral Capitalism: A History of Suburban Corporate
Louise A. Mozingo Pastoral Capitalism: A History of Suburban Corporate Landscapes Cambridge: MIT Press, 2011, 336 pp., 49 color and 45 b w illus. $32.95, ISBN 100262015439 At the beginning of this carefully researched and illuminating study of suburban corporate headquarters, research centers, and office parks, author Louise Mozingo quotes a principal in the offices of wellknown landscape architect Peter Walker.
(PDF) Pastoral Capitalism: A History of Suburban Corporate
Louise A. Mozingo Pastoral Capitalism: A History of Suburban Corporate Landscapes Cambridge: MIT Press, 2011, 336 pp., 49 color and 45 b w illus. $32.95, ISBN 100262015439 At the beginning of this ...
Pastoral Capitalism: A History of Suburban Corporate
Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.
Pastoral capitalism : a history of suburban corporate
Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness. Similar Items. Pastoral capitalism : a history of suburban corporate landscapes by: Mozingo, Louise A., Published: (2011) HQ2 and ...
Pastoral Capitalism: A History of Suburban Corporate
Pastoral Capitalism: A History of Suburban Corporate Landscapes. examines the evolution and consequences of this form of postwar American urbanism. Pastoral capitalism results from the intersection of three forces: the structure of corporate management; decentralization of American cities; and the dominance of a pastoral aesthetic.

Book title: Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments)
File size: 30MB

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