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Wanamaker's Temple: The Business of Religion in an Iconic Department Store

How a pioneering merchant blended religion and business to create a unique American shopping experienceOn Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, “I said to myself that I was in a temple,” a sentiment quite possibly shared by the thousands who thronged the store that night.Remembered for his store’s extravagant holiday decorations and displays, Wanamaker built one of the largest retailing businesses in the world and helped to define the American retail shopping experience. From the freedom to browse without purchase and the institution of one price for all customers to generous return policies, he helped to implement retailing conventions that continue to define American retail to this day. Wanamaker was also a leading Christian leader, participating in the major Protestant moral reform movements from his youth until his death in 1922. But most notably, he found ways to bring his religious commitments into the life of his store. He focused on the religious and moral development of his employees, developing training programs and summer camps to build their character, while among his clientele he sought to cultivate a Christian morality through decorum and taste.Wanamaker’s Temple examines how and why Wanamaker blended business and religion in his Philadelphia store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late nineteenth and early twentieth century and illuminating how they merged in unexpected and public ways. Wanamaker's marriage of religion and retail had a pivotal role in the way American Protestantism was expressed and shaped in American life, and opened a new door for the intertwining of personal values with public commerce.

Product details

• Hardcover : 199 pages


• Title : Wanamaker's Temple: The Business of Religion in an Iconic Department Store


• Language : English


• ISBN-10 : 1479835935

 

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Wanamaker's Temple: The Business of Religion in an Iconic
John Wanamaker, born on the wrong side of the tracks and educated at a mission Sunday School, had worked his way from the bottom to become a successful Philadelphia clothier. While building his retail business, Wanamaker was also building a Sunday School in his hometown of Gray's Ferry, using advertising tactics learned in business.
Wanamaker’s Temple: The Business of Religion in an Iconic
In the opening pages of Wanamaker’s Temple: The Business of Religion in an Iconic Department Store, Nicole Kirk describes a carefully choreographed gathering in a former railroad freight station in Philadelphia. The celebrated revivalists Dwight Moody and Ira Sankey led the event, and what we learn in Kirk’s retelling of a scene otherwise so recognizable in the annals of American evangelism is that this particular program was underwritten by John Wanamaker, who was at the time a newly ...
com: Wanamaker's Temple: The Business of Religion
"The John Wanamaker Department Store was one of America's first great temples of consumption. Nicole C. Kirk argues that [it] was more than a successful business enterprise, it was also a successful ministry. John Wanamaker was as committed to evangelicalism and the social gospel as he was to selling silks and satins."
‘Wanamaker’s Temple’: The religion of business – or vice versa
But it's also true that Wanamaker was a skilled businessman and used religion in ways that, as always, were good for business. Nicole C. Kirk's book "Wanamaker's Temple" takes seriously the intent of Philly department store magnate John Wanamaker to decorate and imbue his store with all the trappings of Christian belief and piety.
Wanamaker's temple : the business of religion in an iconic
Wanamaker's temple : the business of religion in an iconic department store. [Nicole C Kirk] How a pioneering merchant blended religion and business to create a unique American shopping experience On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated ...
Book Marks reviews of Wanamaker's Temple: The Business of
From the Frank and Alice Schulman Chair of Unitarian Universalist History and assistant professor at Meadville Lombard Theological School, Wanamaker’s Temple examines how and why the eponymous entrepreneur blended business and religion in his Philadelphia retail store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late 19th and early 20th century.
Wanamaker's Temple: The Business of Religion in an Iconic
Wanamaker's Temple examines how and why Wanamaker blended business and religion in his Philadelphia store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late nineteenth and early twentieth century and illuminating how they merged in unexpected and public ways.
The Literate Quilter: Wanamaker's Temple: The Business of
Wanamaker's Temple: The Business of Religion in an Iconic Department Store We moved to Philadelphia from the Midwest. Exploring the city was exciting and most weekends found us walking and exploring the historical sites, museums, and department stores. Entering John Wanamaker's atrium court stunned us.

Book title: Wanamaker's Temple: The Business of Religion in an Iconic Department Store
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